What can I do for you?
Brand Development
Brand development work includes identity development, strategic positioning, and consistent messaging that resonates with your brand and audience. This can also cover logo and brand mark creation.
Copywriting
Copywriting work includes brand-forward headlines, web, social media and email copy, technical writing for product development, and campaigns.
Media Kits
A polished, custom media kit that clearly presents your brand, audience, metrics, work, and value to help you secure collaborations, sponsorships, and press opportunities.
Graphic Design
Flexible, expert graphic-design help when you need it. Support for planning, troubleshooting, layout fixes, branding guidance, file prep, and more. Fast turnarounds, clear recommendations, and practical solutions.
The Design Process
01 / Learning
I listen first. The result is work that is both meticulous and meaningful: solutions rooted in what the client needs and wants, informed by the brand’s past, and executed with consistent follow-through so outcomes are curated, strategic, and deeply authentic.
02 / Collaborating
I work closely with clients to define a brand’s look and feel, using discovery sessions to capture goals, audience, and values. My iterative process includes regular check-ins, clear deadlines, and practical examples to ensure a distinctive, cohesive visual identity that aligns with your strategy.
03 / Delivering
I deliver. I bring your brand to life with clear strategy, careful execution, and persistent follow-through. I listen, adapt fast, and stay focused on your desired result.
Amity’s Haircare was a successful brand selling professional hair care products in both American and Brazilian markets. Working closely with their co-founder, we identified pain points in the business’s visual identity — lack of cohesive branding infrastructure, absence of consistency in typography and color use, and most importantly, no distinctive voice or identity. Over a project timeline of three months, we completely transformed Amity’s look and feel, executing key design renovations that positioned the product as a high-end haircare experience.
