Masi Jewelry approached me in their 3rd year of business looking for a complete brand overhaul. They wanted to shift their primary POS to online, and needed a new identity to support their growing digital presence. I worked with the founders to rediscover and visualize Masi’s new identity, developing a brand code framework and accompanying art direction assets.I managed their photoshoots and campaign work, doubling their online sales within 6 months.